Nice herring jar

This jar of herring looked so nice I had to have it. (And that is how a good packaging design works..!) A traditional illustration, but done with a nice twist and colour. It is the combination of the black crosshatching, the bright coloured “3D” band, the simple paper, and the nice font used for the number, that does it. This is one of several jars with different colours and numbers, the fish is the same. Done by the brand and design agency Bas in Sweden, for Garant food.
I have also been crosshatching for several days now, and I like it. But it is hard, a real challenge if you want it perfect. Hopefully my own illustration will be out on a product in a couple of months…

Lena Svalfors Hedin
Hi! My name is Lena and I love creative and beautiful things in life. Sometimes it inspires me to photograph and write something about it, hopefully you can enjoy it too. I have previously been freelancing as an illustrator, now I have a day job focused on communication, web development and graphic design for print and web.
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